Three years leading two distinct creative strategies. The first targeting Gatorade influencers — high school and college coaches, athletic trainers and strength coaches, and their student athletes — to communicate brand efficacy through science via collateral, tool kits, trade shows, print ads and social media. The second developing Gatorade and Propel programmatic concepts and executions for the brands’ largest retail channels.
Print ads targeted to influencers. Collateral kits for coaches, including sport-specific content. 45 hydration and diet-inspired Instagram posts for NBA G League players. Build-Your-Own Hydration Toolkits for athletic trainers. Hydration and health-related content for Manchester United. Football vs. Futbol retail marketing program at 7-Eleven featuring Christian Pulisic and JJ Watt. Pandora + Propel retail marketing partnership. The most successful sweepstakes ever at Circle-K featured Bryce Harper and a chance to win tickets to the 2018 World Series.