We developed and executed a five-month launch program for a the new ICEE Zero "water enhancer," which brings the awesome berry taste of ICEE to any bottle of water. The launch consisted of strategic concepting, social media planning, online advertising, promotion development & execution, targeted social advertising, Facebook social media content planning and execution.

Responsibility | Concepts, Copy
Team | Liz Schwartz: Team and Creative Lead, Sarah Wielusz: Designer, Ryan Lynch: Designer