In late September 2007, our client at Jim Beam approached us with $125k in “experimental” money and asked what we could come up with to launch at the beginning of November. Working within the Wirestone network, our small SWAT team cobbled together a microsite that offered Beam loyalists an opportunity to gift their friends, holiday-themed Q-&-A with Jim Beam’s great-great grandson, Fred Noe, and, for the first time, put their face on a bottle of Beam.
In addition to directing the solution, I created the five samples of musical holiday classics we used for the e-card section of the site. Launching just in time for the holidays, and with no fanfare whatsoever, the site garnered 30,000 hits in the two weeks it was live, as well as good press in Ad Age and the Chicago Sun-Times.
Responsibilities | Team lead, Concept, Writing, Creative Direction, Production
Team | Paul Terhaar: Lead developer/Art director, Aric Ten Eyck: Developer