For a few years, Jim Beam-sponsored NASCAR and IRL racer, Robby Gordon, ran both legs of the "biggest day in racing" — the Indy 500 followed by the Coca-Cola 600. At Wirestone, we created a sweepstakes around the day for one lucky "Brotherhood of Bourbon" loyalist and three friends, including ride-alongs with Robby, pit road access, helicopter and private jet transportation with Robby from Indy to Charlotte. In addition to a complete microsite, we made it easy for people to share the sweepstakes with friends, transformed the Beam homepage, ran some contextual banner ads and ran an email campaign, too.
Responsibilities | Concepting, Writing, Creative direction
Team | Bryan Weiss: Designer | Bree Vetere: Account lead
Email and share campaign