Jimmy Dean hoped to open up the C-store channel for its delicious breakfast sandwiches. We created an integrated event for the sales team, the C-store manager and the morning dude to tackle their respective hungers. With (then-)ESPN's Mike Tirico signed on as spokesman, elements included a website, mobile site and text entry/updates, sales/trade and consumer-facing video and sell-in materials, indoor and outdoor POS and radio.
Responsibilities | Creative direction, Writing, Concepts
Team | Casey Aull & Wes Henry: Art | Rob Soltan: Copy
Consumer and Sales/Trade videos