My work on the Retale iOS and Android application launch consisted of crafting scripts for both a B2B and B2C video about the application, as well as writing the U.S. corporate website. The challenges? Re-wiring the already-successful-in-Europe corporate voice for its American audience and attempting to script the videos efficiently ––– so they could share as much content as possible and keep us all on-budget.
Responsibility | Concepts, Scripts
Team | Chris Skrundz: Producer, Director