PetSmart launched Simply Nourish, a super premium, all-natural line of dog and cat food, to compete with existing national brands. We developed an integrated campaign that included interactive shippers/displays, associate training materials—including a digital video, later re-edited for consumers, microsite, mobile game, brochures and digital coupons. The work was so successful, store managers had difficulty keeping the product in stock. So successful, in fact, we pushed a white paper about the campaign.
Responsibility | Concepting, Writing, Creative direction, Video script, Video direction & production
Team | Darin Greenwalt and Erin Pearson: Designers, Wes Henry & Kerry McCrory: Digital, Rob Soltan: Digital writer