PetSmart launched Simply Nourish, a super premium, all-natural line of dog and cat food, to compete with existing national brands. We developed an integrated campaign that included interactive shippers/displays, associate training materials — including a digital video (later re-edited for consumers) microsite, mobile game, brochures and digital coupons. The work was so successful, store managers had difficulty keeping the product in stock. So successful, in fact, we pushed a white paper about the campaign.
Responsibility | Concepting, Writing, Creative direction, Video script, Video direction & production
Team | Darin Greenwalt and Erin Pearson: Designers | Wes Henry & Kerry McCrory: Development | Rob Soltan: Writer