Think Beyond the Label sprung out of a partnership with Health & Disability Advocates — a national health, education and employment organization for people with disabilities. With 30 equivalent state agencies participating, we created a campaign targeted to an Executive level (C-suite) audience, dispelling various myths around hiring people with disabilities.
The insight: We all have our own differing abilities.
The tongue-in-cheek national campaign appeared in The Wall Street Journal andFortune, as well as on NPR and in other major media.
Responsibilities | Refine and extend the initial concept to workable print ads and online
Team | Julie Honness: Creative Director | Dylan Barmmer & Molly O'Shea: Concept